New products

Suitable from birth (0+): Versatile hanging sensory toy easily attaching to strollers, car seats, or cribs.

Packed with developmental features: baby-safe mirror, ribbons, crinkle sounds, and soft textures.

Encourages reaching, grasping, hand-eye coordination, and visual tracking during travel.

Crafted from high-quality soft plush velvet and patterned cotton fabrics.

Suitable from 3 years (3+): Durable cardboard pieces perfectly sized for small hands to handle.

Magical glow-in-the-dark feature: illustration highlights illuminate when the lights go out.

Promotes concentration, fine motor skills, logic, and visual perception in young kids.

Includes a matching full-size reference poster to guide children as they build.

Suitable from birth (0+): Lightweight and compact format easy for tiny hands to grasp and hold.

Multi-sensory development with a built-in chime bell and crinkly fabric elements.

Multi-textured plush velvet fabrics designed to encourage tactile exploration and comfort.

Portable travel-friendly size, ideal for strollers, car seats, and diaper bags.

Suitable from birth (0+): Lightweight and compact size specially designed for tiny hands to grasp.

Early sensory development with crinkle paper hidden in the wings and an internal chime bell.

Multi-textured fabrics blending cozy plush velvet and soft printed cottons for tactile play.

Easy-to-carry format making it a great travel companion for strollers and diaper bags.

Suitable from 3 years (3+): Compact, lightweight torch design easy for young children to hold and use.

Portable picture projector featuring interchangeable discs with colorful animal illustrations.

Helps ease fear of the dark while boosting imagination and bedtime storytelling routines.

Simple operation with a twistable front lens ring to adjust visual clarity on walls or ceilings.

Suitable from 3 years (3+): Lightweight, durable torch shape perfectly sized for young children.

Complete set including the story torch projector and 3 story discs with 24 colorful images.

Encourages imagination, vocabulary, creative storytelling, and cozy bedtime routines.

Easy projection onto walls or ceilings with an adjustable front focal ring for sharp focus.

Suitable from birth (0+): Soft, lightweight ring shape specifically designed for tiny hands to grasp.

Encourages motor skills and auditory discovery through a gentle hidden chime bell.

Crafted from ultra-soft plush velvet and patterned cottons for gentle tactile exploration.

Machine washable at 30°C (wool cycle) for hassle-free everyday cleaning.

Suitable from birth (0+): Soft, lightweight ring design perfectly shaped for tiny hands to grasp.

Auditory and motor skill development via a gentle built-in chime bell that rattles with movement.

Multi-textured velvet and cotton fabrics safe for tactile exploration and gentle chewing.

Easy maintenance with machine washing at 30°C (wool cycle).

Suitable from birth (0+): Soft musical companion designed to create a calming sleep routine.

Easy-to-use pull-string mechanical music box requiring no batteries.

Plays a gentle, soothing lullaby to quiet baby and promote peaceful rest.

Removable music box inside for safe and easy machine washing at 30°C (wool cycle)

Suitable from birth (0+): Extra-large, squishy plush offering ultimate comfort for cozy snuggles and rest.

Impressive XXL size creating a safe play nook and a stylish decorative piece for the nursery.

Multi-textured design mixing plush velvet, waffle fabrics, and patterned cotton for tactile exploration.

Encourages gross motor skills, relaxation, and emotional comfort as baby grows.

Suitable from birth (0+): Large, plush sensory companion easy for tiny hands to grasp and hold.

Multi-sensory exploration with a baby-safe mirror, gentle sound effects, and tactile elements.

Crafted from soft plush velvet and patterned cotton fabrics to stimulate baby's touch.

Machine washable at 30°C (wool cycle) for simple everyday care.

Suitable from birth (0+): Extra-large, plush sensory bird designed for comforting cuddles and floor play.

Rich sensory features: baby-safe mirror, graspable rings, varied textures, and gentle sound effects.

Supports fine motor skills, hand-eye coordination, and early sensory discovery.

Crafted from premium soft plush velvet and patterned cotton fabrics.

Suitable from birth (0+): Extra-large, plush design perfect for tummy time and floor play.

Packed with interactive features: baby-safe discovery mirror, grab tags, ribbons, and sound effects.

Supports gross motor skills, hand-eye coordination, and sensory development.

Multi-textured, ultra-soft fabrics providing a rich tactile play experience.

Suitable from birth (0+): Soft flat comforter perfectly sized for tiny hands to snuggle.

Features a soft plush head, wings, and knotted corners designed for effortless gripping.

Equipped with a practical pacifier loop to keep baby's dummy securely attached.

Machine washable at 30°C (wool cycle) for hassle-free everyday care.

Suitable from birth (0+): Soft flat comforter easy for tiny hands to grasp and snuggle.

Features small knotted corners and plush elements designed for easy gripping and chewing.

Includes a built-in pacifier attachment loop to keep baby's dummy close by.

Machine washable at 30°C (wool cycle) for easy everyday cleaning.

Suitable from birth (0+): Soft 15 cm fabric cube easy for tiny hands to hold and squeeze.

Multi-sensory development stimulating sight, touch, and hearing with varied textures.

Features interactive elements to look at, touch, and chew for teething relief.

Convenient velcro strap to attach easily to strollers, cribs, or car seats.

Easy care with machine washing at 30°C (wool cycle).

Suitable from birth (0+): Soft and lightweight design featuring a convenient loop to hang on strollers or cribs.

Glow-in-the-dark fur accents that softly shine at nighttime to soothe baby.

Auditory and tactile discovery with built-in chimes, bells, and wide plush wings.

Machine washable at 30°C (wool cycle) for hassle-free cleaning.

Suitable from birth (0+): Large, soft plush companion easy for babies to hug and explore.

Rich sensory stimulation with a clear bead rattle ring, discovery mirror, and crinkly wings.

Multi-textured fabrics designed to encourage tactile exploration and fine motor skills.

Machine washable at 30°C (wool cycle) for hassle-free everyday care.

Suitable from birth (0+): Lightweight and easy for tiny hands to grasp, turn, and shake.

Auditory development through the soothing sound of trickling rain beads.

Rich sensory combination of soft plush fabric and a clear tube to watch beads tumble.

Encourages hand-eye coordination and fine motor skills as babies flip and play.

from 10 months: Soft, squishy, and lightweight design for safe and easy play.

Perfectly sized for small hands to grasp, squeeze, and roll effortlessly.

Charmingly illustrated with friendly characters and colorful pond motifs.

Helps develop hand-eye coordination, grasping skills, and early mobility.

Suitable from birth (0+): Soft fabric ball easily grasped by tiny hands.

Rich sensory exploration with bright patterns, tactile fabrics, and interactive features.

Features a teething ring to soothe gums alongside cute sliding characters.

Machine washable at 30°C (wool cycle) for hassle-free everyday care.

Suitable from birth (0+): Soft fabric pieces perfectly sized for tiny hands to grasp safely.

Rich sensory exploration featuring an embedded bell, squeaker, and crinkle paper elements.

Encourages fine motor skill development and hand-eye coordination through stackable play.

Machine washable at 30°C (wool cycle) for easy everyday cleaning.

Suitable from birth (0+): Mini size designed for tiny hands to hold and cuddle easily.

Funny character with a bushy tail, long ears, and a sweet, surprised expression.

Soft cotton and polyester fabrics providing a comforting touch for naptime.

Machine washable at 30°C (wool cycle) for hassle-free everyday care.